Insights, playbooks & product stories
Practical writing on product, growth, and engineering — from the team behind Isaac and the community around it.
Introducing Isaac: The AI Product Manager That Never Forgets
Every startup loses institutional knowledge. Emails get buried. Meeting notes get forgotten. Isaac reads everything you send it and files it against your products automatically — so you never lose context again.
Building a SaaS that Scales from Day One
Architecture decisions you make in week one either compound or cost you later. Here is how to build a foundation that grows with Isaac — without over-engineering.
From Zero to First 100 Customers: A Playbook
Your first 100 customers are earned one conversation at a time. A practical guide to finding them, keeping them, and turning them into a growth engine for Isaac.
Why Great Product Teams Obsess Over Onboarding
First-run experience is the single highest-leverage surface in your product. Here is the framework top teams use to design onboarding that converts curious signups into committed users.
The Hidden Cost of Not Shipping: Speed as a Moat
Every week you do not ship is a week a competitor might. Here is why velocity — not features — is the most durable advantage a SaaS product can build.